billy watts atlanta freelance
graphic design & web design
The logo is one of the most important steps in a design project like this. A strong logo can be the driving force behind a successful design all around.
Being in the alcohol market the prime target audience for this is somewhere between 21 and 35. It needed to be appealing to both men and women. They wanted something eye-catching, but not overdone. It was also important to be distinctly fun and uninhibited.
The bubbly, blobby letters give a sense of the bouncy gelatin product as well as a sense of fun and care freeness. The non-traditional font shapes give it an inhibited feel.